Review of Essentials of Visual Communication by Bo Bergstöm

image     A review of Essentials of Visual Communication by Bo Bergström published by Laurence King. This book is the Level 4 core reader for 2014/15 and as such needs to provide a well rounded overview of something that’s constantly in flux.  One of the requirements for core readers is that it provides, indepth critical writing  alongside accessible examples of practice and is suitably pitched at the appropriate level of learning. With all this in mind we chose Bergström”s book because it covered many of the topics we address in our curriculum but it also has the depth of subject and longevity to make it  reference throughout the course. The material covers areas from Graphic Design, Viscom’s mainstay, as well as illustration, photography, advertising, semiotics, publishing, animation the list goes on. It also provides cleat examples of what it refers to throughout, this is often the springboard for students to then seek out further references. As part of the  publisher’s key books for education it’s going to appear on bookshelves across the art school sector but it deserves wider recognition as a book that manages to address  some of the pressing issues of our information saturated world. There has to be a point where so much surplus communication simply starts to have an adverse effect on its viewers. With this in mind we can see how Bergström steers clear of advocating more of the same but  pauses to reflect on why it’s happening and looks at alternative ways of managing the volume of information we are currently digesting. We recommend this book to our students as something that will cover much of the course requirements for critical engagement and will be a suitable springboard to more focused reading.

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